Blossom Microbiotics
A B2B ingredients company selling microbiome-based actives to formulators and cosmetic brands. The founder asked for a way to find customers. Finding them was the easy half. Four weeks in, she'd be tracking dozens of live threads in a sales cycle where a sample can go quiet for two months and still be alive. Forgetting a follow-up is an invisible failure: nothing tells you about the email you didn't send. We scoped the system around that instead.
An outreach and follow-up system built on Airtable and a Claude Project, both free tools, documented so she builds and runs it herself without a developer on the call. Five plain-language commands. She never writes a prompt.
Automated sending. Blossom sends from a new domain with no reputation, and automating it would have put every future email in spam, quietly and permanently. Every email goes out by hand, and the system records nothing she hasn't confirmed.